Annual Fundraising Campaign

Context

Each year, Milliken launches an annual fundraising campaign to support our nonprofit partner, the United Way of the Piedmont. I volunteered in 2022 to represent the textile division and had the opportunity to work cross divisionally with others to plan and execute on our annual goal. As a communications committee member, I helped develop strategies to raise awareness about the campaign, created graphics that captured our goals and progress, and designed emails and social media posts that encouraged employees to donate. It was a rewarding experience to be a part of this effort and make a positive impact on our community.

DELIVERABLES

  • Social media graphics

  • Internal emails

  • Physical flyers

tools

Because I wanted to create graphics that other campaign members could access or modify without design software, I created all of the graphics in Microsoft PowerPoint.

Learnings

  • Very little people utilized the print signage so the focus should be on digital updates.

  • At the end of the campaign, there was some debate as to what metric was used to determine the winning division. In the future, I’d establish those parameters at the start to make it clear what the competition expectations and regulations are.

  • Despite planning early, the actual execution took more bandwidth than anticipated. Because of that, I ended up not editing some of the videos that I captured or creating the number/quality of deliverables that I would ideally like to produce. But at the same time, I recognize that this campaign is run by volunteer efforts and other business needs took higher priority.

  • Because the campaign is in October, the weather was very chilly and the Kona ice party was not the most appropriate award.

Promotional flyers distributed throughout the headquarters and at participating manufacturing plants.

Promotional flyers distributed throughout the headquarters and at participating manufacturing plants.

Flyers that capture and share the results of the campaign.

Flyers that capture and share the results of the campaign.

Yammer graphics created in PowerPoint to allow others the flexibility to edit for future campaigns.

Yammer graphics created in PowerPoint to allow others the flexibility to edit for future campaigns.

Business cards printed and placed on every Textile Division associates' desk.

Business cards printed and placed on every Textile Division associates' desk.

Television graphics to promote and update on campaign progress.

Television graphics to promote and update on campaign progress.

Email campaigns for the Textile Division to enhance the Corporate messaging. Graphics also created for the Corporate emails.

Email campaigns for the Textile Division to enhance the Corporate messaging. Graphics also created for the Corporate emails.

Email signature for internal communications.

Email signature for internal communications.

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The results

I'm thrilled to share the incredible success of the United Way of the Piedmont campaign last year. Although the total participation rate remained the same as the previous year, the textile division achieved an impressive 41% of associates engaging with the campaign, showcasing the dedication and teamwork of our employees. Our marketing efforts played a critical role in establishing a strong foundation for future campaigns, leveraging various channels to effectively communicate our message and inspire engagement. Moving forward, we are confident that our efforts will continue to drive greater participation and make a positive impact in our community.